Optimising
channel development
with Microsoft

Optimising channel development with Microsoft

We created a new e-learning portal for Microsoft’s Western European Azure partners to increase training completion and enrolment rates as the previous portal was underutilised. The objective was to create a customer centric experience and commuincations strategy that would incentivise partners to complete more courses, more often.

We conducted an in-depth analysis of the existing portal and communications to identify pinch points and mapped out user journeys based on five defined user personae. Then we built and rolled out the strategy in three phases. First, we launched FutureProof, the new e-learning hub, with user-friendly navigation and clear, concise copy. We then developed targeted email and social media to encourage onboarding and urge course completion. Finally we turned partners who completed courses into ambassadors, championing the benefits and awareness of the portal to their peers.

The platform is up and running and engagement levels have improved. Our internal stakeholders liked it so much that we are looking to extend it to other audiences.

Laura White

Western Europe Partner Channel Marketing Manager Enablement, Microsoft

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